Off-Late people have been accquiring replicas of native Indian art which demotivates the artists from practicing their art. Indus Art is an online store focused towards keeping these native art forms of alive. The artworks on Indus Art are created by the ‘Shilp Guru’ Award winners honoured by the Govt. of India.
After looking back at Indian art from various eras and artforms, we noticed a common element accross paintings, sculptures & monuments from all over India. The Elephant! We deicded to use the elephant as our spirit animal to build Indus Arts brand as its also a common symbol for Indian Culture, globally.
The Elephant is considered to be an intellectual and deep thinkinging animal, holding capabilities of expressing emotions exuberently. These qualities made the animal feel like an art connoisseur.